Search Engine Optimization

SaaS Company Ranks #1, Reaches Global Audience

My content strategy and SEO campaign helped this company claim top spots in both Google and Bing for it’s targeted keywords, more than tripling organic search traffic and more. Here’s the gist of it.

Goals

► Rank to the top of Google and Bing for high quality, product-related keywords.

► Leverage blog and website content to build backlinks, drive traffic and boost authority.

► Create strategy to overtake key competitors and follow through on it.

Approach

I started with a comprehensive SEO audit — technical, on-page, off site, all of the above. After the audit, I conducted a competitor analysis. Then came the keyword research.

The insights gained from this research helped me create a winning content and SEO strategy built around core ranking factors.

Finally, I created top quality content, rewrote and optimized key pages, followed through on both on and off site optimization and more.

We started to see good results after a month or two, but as you can see in the charts, we really started building momentum around 5 months in.