How âMoistâ Became the Worldâs Dirtiest Word (and How it Applies to Marketing)
Back in the day, whenever I heard the word “moist,” it called to mind images of steam-filled locker rooms, towels that weren’t quite dry, and those little square towelettes you get when you eat a rack of ribs. When I hear it now, all I can think about is faces twisted in revulsion. Hereâs the […]